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How we used deep conversation analysis and audience segmentation to identify commonalities among target audiences across four different markets.
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How we helped a comms agency understand the underlying perceptions of RSV among parents, caregivers and HCPs to inform messaging.
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How we helped a global food & beverage brand develop a better understanding of parents and their expectations of premade infant food.
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How we helped our client better understand how their target audience of patients living with LSD and their caregivers interact on social media.
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How we helped our client gain a deeper understanding of the unmet needs and concerns of patients living with Mantle Cell Lymphoma (MCL).
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How we helped our beauty client assess the opportunity to position one of their products within a specific category in the US and Germany.
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The goal of this project was to listen to target audiences and analyse their social graph, enabling MAPFRE to develop personalised messaging.
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Our client needed to understand consumer attitudes towards eco-focused branding and how these differed between the intended target markets.
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Our film client wanted us to assess the severity of a boycotting campaign to help them determine whether or not to initiate PR effort.
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Our client wanted to identify the key health issues and concerns emerging around the soft drinks market.
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How our insights helped inform the decision-making of a film production's marketing teams prior to a DVD launch.
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How we helped our client gain insight into the rare disease IPF, including stakeholder groups and influencers, as well as patient-centric themes.
