Crisis Management Response to a Film Boycott
Industry: Entertainment
Market: USA
Methodology: Social Listening, Sentiment Analysis and Segmentation
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Challenge:
Our client, a US-based film studio, was concerned about rumours of a possible film boycott and needed to understand the size of the issue to help them decide whether to initiate a PR response. They also asked us to develop an approach to provide an early warning system to help predict potential future crises.