The Social Insights Academy – Training Webinars
The Social Insights Academy: Influencer Marketing in Pharma & Healthcare
Learn how to identify, map and engage the right KOIs for your marketing needs and discover how to leverage your influencer collaboration for maximum ROI.
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The Social Insights Academy: Understanding Unmet Needs of HCPs
Unlock the potential of social listening and digital insights to gain a deeper understanding of healthcare professionals’ key focus areas and unmet needs.
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The Social Insights Academy: Decoding the Patient's Emotional Journey
Discover how to interpret the patient’s emotional journey across different markets and therapeutic areas, and how to use these insights to bolster your customer engagement strategies.
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On-Demand Webinars – Pharma & Healthcare
How to Optimise Real-World Evidence with Big Social Data
Discover how social listening can optimise Real World Evidence (RWE) for unique patient insights throughout the clinical pipeline. This webinar was hosted by the BHBIA.
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ASCO (American Society of Clinical Oncology) and the Hybrid Congress Experience
Discover how insights from ASCO can be used to better understand HCP perceptions and data-driven recommendations for future pharma engagement.
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Using Social Listening to Map the Patient’s Emotional Journey
Discover Convosphere's multilingual social listening for mapping patient emotions across markets and therapies, offering researchers profound insights into disease and treatment emotional effects.
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Anonymity, Avatars & Anime: Why Japan's HCP Influencers Are Like No Others
Join us as we explore the unique and fascinating HCP influencer landscape in Japan – and what it means to pharma and healthcare brands seeking to explore new opportunities and expand in this key market.
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How to Leverage Social Media Insights to Learn from Key Online Influencers
Watch this webinar to discover how to leverage social media insights to learn from Key Online Influencers (KOIs), drive engagement and enhance influencer outreach strategies.
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Connecting with Consumers in The Inclusive Skincare Space
Discover how insights from social listening can unveil new opportunities to help beauty brands successfully connect with micro-consumer segments.
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On-Demand Webinars – Consumer Insights
Using Audience Insights to Understand, Engage and Grow a Sports Fanbase
How we used a combination of thematic analysis, audience analysis and influencer networking to profile SIHF's core and potential audiences to develop the organisation's fanbase and provide further support to its commercial proposition
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How Social Data Predicted Trump's 2016 Win When Polling Data Failed
When assessing people's voting preferences, social listening offers greater reach, accuracy, and actionable insights compared to traditional polls. In this webinar, we delve into how social intelligence can be harnessed for political insight.
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Convosphere and MAPFRE at MRS Financial Services Summit 2021
How we combined social listening, ethnography and focus groups in our agile approach to developing customer personas for leading insurance company MAPFRE.
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Supercharge your Emerging Market Strategy with Social Listening
In this session, our account directors discuss running social listening projects in India and Africa for FMCG, consumer electronics, and pharma & healthcare clients.
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Picking the Right Social Listening Tool for Your Business Needs
We delve into the intricacies of social listening tools, providing you with valuable insights to help you make an informed decision when selecting the best platform for your business needs.
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Deriving Meaningful Cultural Insights from Social Data: The Proof and the Pitfalls
Oliver Lewis shares real-life examples and adaptations to navigate the complexities of cultural research. He explains how to identify false flags and harness the power of social data to uncover meaningful insights.
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