How we combined social listening and topic analysis, enhancing our client’s understanding of consumer preferences in the health drinks industry.
- Audience Analysis Competitor Analysis Content Analysis English Europe-wide FMCG Social Listening Topic Analysis
How we helped a major global beverage company plan the creation of a social media presence across platforms and channels.
How we closely assessed the use of different languages in selected African markets to help a global FMCG company optimise its comms.
How our social data-driven perception analysis helped a multinational FMCG brand inform product innovation, outreach strategy and marketing.
How we helped a skincare and beauty brand gain a complete overview of China’s grooming sector and its consumers.
How we used deep conversation analysis and audience segmentation to identify commonalities among target audiences across four different markets.
- Audience Analysis Competitor Analysis FMCG Japan Journey Analysis Russia Russian Social Listening UK
How we helped a global food & beverage brand develop a better understanding of parents and their expectations of premade infant food.
- Content Analysis Dutch English FMCG France French Mexico Sentiment Analysis Spanish Sweden Swedish The Netherlands US
Our client needed to understand consumer attitudes towards eco-focused branding and how these differed between the intended target markets.
Our client wanted to identify the key health issues and concerns emerging around the soft drinks market.