Whether practical, financial or psychological, unmet needs can interfere with the quality of care patients receive – and ultimately their treatment outcomes. Traditional primary research methods developed to unveil and address patients’ unmet needs are complex, costly and time-consuming.
This is where social listening offers a cost-effective and reliable alternative. Using Convosphere’s in-house methodology, our team of experienced pharma insight specialists can identify patient emotional and medical needs that are not being met by healthcare professionals and patient advocacy groups (PAGs).
In online conversations, patients can stay anonymous and participate in communities of peer-based patient discussions. This makes them more willing to openly share their experiences, concerns and fears and offer advice to peers, for example, around treatment and drugs. By listening to these real-world patient conversations in forums and other online channels, we are able to identify issues including:
● Communication deficits between HCPs and patients
● Medication side effects
● Potential adverse events
Without social listening, pharma companies struggle to quickly and accurately access and understand the deeper insights into patients’ emotions during their patient journey. By using social listening to identify and address these unmet needs, and their emotional state we can better understand and manage issues, such as barriers to adoption of medications, switching of treatments and lack of adherence. The speed at which these insights can be identified and actioned means Pharma & Life Sciences organisations will be able to quickly and cost-effectively implement, adapt and refine processes, whether it is enhancing patient support services or improving the relevance and resonance of information or product campaigns.