Multi-Market Attitudinal Research for New Packaging Launch
Industry: Fast Moving Consumer Goods
Market: US, Mexico, The Netherlands, Sweden, France
Methodology: Social Listening, Content & Sentiment Analysis
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Brief:
Our client, a global FMCG company, was planning to introduce new packaging aiming to reduce its environmental footprint. Yet there was a risk that it could draw criticism from consumers who may perceive a reduction in product value and an attempt of the brand to “greenwash”. The company needed to better understand consumer attitudes towards eco-focused branding and how these differed between the five intended target markets, in order to develop resonant messaging around their updated packaging on a local level.