Product Positioning in the Beauty Industry
Industry: Beauty
Market: US, Germany
Methodology: Social Listening, Content & Sentiment Analysis, Competitive Analysis
Challenge:
Our client, a leading global beauty brand, sought to evaluate the potential for positioning one of their products within a specific category in the US and German markets.
To gain a comprehensive understanding of both the core environment and broader category context, they needed insights into:
- The key players in the market, including their usage drivers and consumer perceptions
- The specific category discourse, revealing how consumers approach and discuss the segment
- The emerging opportunities within the category and among rival brands, as reflected in organic conversations
- The influential voices shaping opinions within the category