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Product Positioning in the Beauty Industry

Industry: Beauty
Tools: Netbase
Market: Germany and the US
Methodology: Social Listening, Content & Sentiment Analysis, Competitive Analysis

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Challenge:

Our client, a global beauty brand, wanted to assess the opportunity to position one of their products within a specific category in the US and Germany.

They needed to gain an understanding of the core environment and wider category context by looking at:

  • The current players in the market, usage drivers and how consumers perceive them
  • The specific category conversations to understand how consumers approach and speak about the segment
  • The gaps in the category and rival brands organically emerging in conversations
  • The influencers active within the category

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