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Product Positioning in the Beauty Industry

Industry: Beauty
Market: US, Germany
Methodology: Social Listening, Content & Sentiment Analysis, Competitive Analysis

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Our client, a leading global beauty brand, sought to evaluate the potential for positioning one of their products within a specific category in the US and German markets.

To gain a comprehensive understanding of both the core environment and broader category context, they needed insights into:


  • The key players in the market, including their usage drivers and consumer perceptions
  • The specific category discourse, revealing how consumers approach and discuss the segment
  • The emerging opportunities within the category and among rival brands, as reflected in organic conversations
  • The influential voices shaping opinions within the category

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