Product Positioning in the Beauty Industry

Our client, a global beauty brand, wanted to assess the opportunity to position one of their products within a specific category in the US and Germany.

They needed to gain an understanding of the core environment and wider category context by looking at:

• The current players in the market, usage drivers and how consumers perceive them
• The specific category conversations to understand how consumers approach and speak about the segment
• The gaps in the category and rival brands organically emerging in conversations
• The influencers active within the category