Audience Analysis Competitor Analysis Insurance Journey Analysis Netnography Sentiment Analysis Social Listening Spain Topic Analysis
How we partnered up with two research agencies to facilitate a mixed-methods netnography project for multinational insurance company MAPFRE.
How we helped MAPFRE capture the true voice of their target customers by developing an agile research solution that integrated different research techniques.
How we developed a tailored methodology to help MAPFRE’s HR department attract the right talent in their recruitment campaign.
The goal of this project was to listen to target audiences and analyse their social graph, enabling MAPFRE to develop personalised messaging.