Therapeutic Area Overview – IPF
Methodology: Social listening of TA – IPF (Idiopathic Pulmonary Fibrosis)
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Our client had previously struggled to gain enough insight into the rare disease IPF. They needed a better understanding of the therapy area, including its prominent stakeholder groups and influencers, as well as patient-centric themes and the language and vocabulary used across the different stages in the patient journey. These insights were required to enable our client to direct their marketing and influencer campaign efforts.