Challenge:
A leading UK healthcare consulting firm, working on behalf of a pharma company, needed a comprehensive overview of how patients’ parents, caregivers and HCPs talked about RSV. Our client wanted to better understand the awareness levels and language around RSV used by these audiences to help inform future RSV campaigns. They also wanted to identify Key Online Influencers (KOIs) to highlight potential collaboration opportunities.
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With a background in brand communication and journalism, Moa heads Convosphere’s content marketing and is the editor of the blog.
Before joining Convosphere, Moa worked as a writer and brand consultant for agencies including The Future Laboratory, LS:N Global, Canvas8 and Stylus, with a focus on packaging, retail and technology trends in the UK and Scandinavia.
Prior to this, she formed part of Cision’s Scandinavian research and analysis division, where she worked on PR projects for clients across different sectors, managing a large team of freelance reporters.
