We applied sentiment analysis, combined with platform breakouts, to understand audience behaviours in the ecosystem.
Quantitative and qualitative topic analysis was conducted to identify key conversation themes about the title and its competitor, focusing on in-home viewing behaviours.
Using Brandwatch, we identified the topics that were of most interest and their relevance by each segment: entertainment, health and well-being, major life events and financial decisions.
We categorised and measured purchase intent conversations to evaluate consumer demand for the upcoming release.
Audience demographics were analysed by sentiment, social platforms and key topics of discussion to pinpoint connection points and opportunities among key audience segments.