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Therapeutic Area Overview – Lupus

Industry: Pharmaceutical
Tools: Synthesio
Market: USA, UK, French, German, Japanese
Methodology: Social listening of the therapeutic area

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Challenge:

Our client, a multinational pharma company, lacked an understanding of the prevalent themes and language used in patient and caregiver generated conversations about Lupus online. The goal was to obtain an overview of the therapeutic area from a patient and caregiver perspective across five key markets, as well as identifying stakeholder challenges and unmet needs for each disease stage, to inform targeted and impactful messaging.

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