Fast Moving Consumer Goods (FMCG)
We leverage social listening insights into consumer behaviours, perceptions and unmet needs to help FMCG brands win long-term customer loyalty.
How our multilingual social listening unveils deep insights about consumer behaviour across the FMCG market
Emerging technologies disrupting the traditional shopping experience and decision-making process pose a challenge for brands in the FMCG space. By leveraging social listening insights into consumer behaviours, perceptions and unmet needs, brands can guarantee long-term loyalty from existing customers, and capture new customers in the evaluation phase.
Leveraging behavioural and attitudinal data, we produce meaningful customer segments that provide deeper insights about the audiences that matter to your brand or product.
We verify the authenticity of influencers and Key Opinion Leaders (KOLs) to identify those with potential to maximise your ability to successfully deliver your brand message and amplify your presence.
We deliver expert insights in market positioning as a crucial part of industry benchmark analysis. Our tried and trusted competitive-intelligence analysis can help you identify ways to overcome competitors or enter a new market.
With billions of data points to interrogate, social listening can provide granularity and causal explanations of a brand’s performance. Our team has the resources, knowledge and experience needed to track and analyse shifts in your brand, products and industry over time.
Customer journeys are not linear and there is no “one size fits all” solution. We produce bespoke, category or brand specific customer journey maps based on real consumer behavioural and attitudinal data.
Understand how your brand can cut through the noise
Limited involvement and receptiveness at point of purchase towards branded messaging make consumers hard to reach for marketers. By listening to mentions linked to their product and industry, brands will be able to spot emerging trends, gain a holistic view of their position in the space, benchmark their brand against competitors and better inform communications strategies.
The shift from bricks-and-mortar to e-commerce and omnichannel shopping has created a new retail paradigm that exposes customers to brands they may not previously have considered. To cut through the noise, brands have to keep their finger on the pulse and see themselves from the consumer’s point of view. More than ever, purchase decisions are influenced by word-of-mouth (WOM) recommendations on blogs, forums and social media that mirror, or sometimes even drive, broader trends in product categories.
The dynamic nature of peer-to-peer interactions in the new retail landscape may appear overwhelming, but they present a wealth of opportunities for FMCG brands. Whereas once traditional surveys were the only method to gain reliable customer-insight, brands can now treat these online conversations and exchanges as an enormous focus group. By listening to mentions linked to their product and industry, brands will be able to spot emerging trends, gain a holistic view of their position in the space, benchmark their brand against competitors and better inform communications strategies.
Contact us today to learn how we can help you make the right business decision through social intelligence.