How we do what we do
We use a consultative approach, helping provide the best methodology, tools and team for deriving actionable insights from online content to answer our clients’ business questions. Our team of in-market social analysts are experts in social media listening and analysis across online content and data-sets utilising quantitative and qualitative analysis to develop actionable insights.
Global Social Listening
Relevant and actionable insights and recommendations can only be developed using social listening when someone understands not just the business question – but the local culture and context of the data and conversations. We are knowledgeable about the platforms and data available globally and use social listening platforms and technology to help gather data efficiently.
We provide local social insights at a global scale, with our team of experienced social listening analysts. Our team consists of 180 analysts spread across 50 countries, covering these languages:
- SCOTTISH GAELIC
- ENGLISH (NORTH AMERICAN)
- FRENCH (QUÉBÉCOIS)
- PORTUGUESE (BRAZILIAN)
- KHMER (CAMBODIA)
- BURMESE (MYANMAR)
- ARABIC (EGYPTIAN)
- ARABIC (GULF)
How we are different
Our domain expertise spans a wide range of sectors, including deep prowess in pharma and entertainment. Our subject matter expertise in delivering actionable insights to pharmaceutical companies and Life Sciences led to us being named a ‘Major Player’ in the IDC Marketscape report and we are widely recognised as a leader in pharma social media intelligence.
Our skilled team of analysts are based in-market and are native speakers of over 45 languages. With a deep understanding of the cultural context, local social media channels and with access to unique local datasets, our team can deliver local insights at a global scale.
We have access to the best social listening, social media monitoring, audience and demographic analytics software. Having our analysts in-market allows us greater knowledge and access to unique local data sets, like Sina Weibo or WeChat in China. We have access to global and local data across online and social channels and industries, including public and private datasets. We put social in context of other data sets to unlock the value of the data and provide a comprehensive overview.
Our human touch, intelligence and insight. We go beyond basic sentiment analysis to truly discern the meaning behind the message and emotions of your stakeholders or audience. Where tools fail to account for irony, idioms, tone, culture or context, our team of native social media experts excel.
Agile and scalable, we are able to meet your project needs and adapt to your timeframe, bringing the right team, tools and data as and when your business needs it.