Identify authentic influencers, based on their role in a specific topic, rather than standalone metrics.
Navigate social media listening with our network analysis. By segmenting online worlds based on real connections, rather than subjective values, we generate a global view of entire networks to help brands better understand how to reach uniquely defined audiences, measure impact and track true influence.
We can help you to
Network Analysis – our client success stories
Our network analysis extends beyond Twitter, generating a global view of entire networks by looking at engagement patterns on any given topic, on any open-source, monitorable platform. By transforming complex methodologies into digestible concepts, we help brands make their social listening strategies more impactful.
Cartosphere reveals the segmentation that organically occurs in a social network, based on patterns of engagement.
Cartosphere shows exactly how and where a campaign, a narrative or an individual social media post makes its way across the digital world.
By looking at how hyperlinks connect websites, and how embedded links move people from social media to other sites, Cartosphere can detect exactly how communities form across the open-source digital landscape.
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Some of the applications of our network analysis:
A New Dimension in Social Media Intelligence
Our network analysis blends different methodologies and a deep human understanding of people’s behaviours and motivations, to help brands effectively navigate social media in a world that increasingly takes place online.
Social listening has long been considered a choice between qualitative or quantitative analysis; organisations beginning their journey into social media intelligence often feel the options are binary. Should they focus on what a select group of people think – with the deeper insight generated by closer, human stories to help us build content strategies or further product innovation? Or should they be guided by raw numbers – gaining an understanding by comparing thousands or even millions of data points, and using these to predict movement and trends?
We offer another way organisations can approach analysis of social media data – one that lets them integrate both qualitative and quantitative methods for a panoramic view of their universe. Because it’s when we approach analysis with a full understanding of both the subject matter, and how we fit within it, we optimise our chances of generating valuable insights, and, in turn, achieving strategic success. Only by visualising the entire atlas, rather than relying on others to lead us with turn by turn directions, can we fully explore the world around us.
Book your consultation to learn how our network analysis can help answer your key business questions.