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Case Studies
We use a consultative approach to offer the best methodology, tools and team for deriving actionable insights from online content and conversations to answer our clients’ business questions. Here are some practical examples of our work and customer success stories. Click through on each project to download the case study.
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Audience Analysis Brand Tracking China Chinese (Mandarin) Competitor Analysis Fashion Influencer AnalysisFashion Brand Communication and Attribute Tracking
How our social listening helped a global fashion brand gain a deeper understanding of its position in the Chinese market.
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Hyper-Personalised Talent Recruitment in Spain
How we developed a tailored methodology to help MAPFRE’s HR department attract the right talent in their recruitment campaign.
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Audience Analysis English German Influencer Analysis Italian Network Analysis Social Listening Sports SwitzerlandSports Fan Persona & Influencer Network Mapping
How we used thematic analysis, audience analysis and influencer networking to profile SIHF’s core and potential audiences to develop their fanbase.
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Brand Perception Analysis in South Korea
A global tobacco company needed to track consumer response to a competitor’s launch of an innovative new tobacco heating product in South Korea.
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Cross-Market Organic Community Building
How we used deep conversation analysis and audience segmentation to identify commonalities among target audiences across four different markets.
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Audience Analysis Influencer Analysis Italian Italy Japan Japanese Pharma Social Listening Spain SpanishDisease Perception Analysis of RSV
How we helped a comms agency understand the underlying perceptions of RSV among parents, caregivers and HCPs to inform messaging.
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Audience Analysis Competitor Analysis FMCG Japan Journey Analysis Russia Russian Social Listening UKParent Journey and Perceptions of Infant Food
How we helped a global food & beverage brand develop a better understanding of parents and their expectations of premade infant food.
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English France French German Germany Influencer Analysis Japan Japanese Journey Analysis Pharma Social Listening UK USTherapeutic Area Overview – Lupus
How we helped our client better understand how their target audience of patients living with LSD and their caregivers interact on social media.
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Mantle Cell Lymphoma Patient Journey
How we helped our client gain a deeper understanding of the unmet needs and concerns of patients living with Mantle Cell Lymphoma (MCL).
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Product Positioning in the Beauty Industry
How we helped our beauty client assess the opportunity to position one of their products within a specific category in the US and Germany.
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Audience Behaviour Mapping
The goal of this project was to listen to target audiences and analyse their social graph, enabling MAPFRE to develop personalised messaging.
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Content Analysis Dutch English FMCG France French Mexico Sentiment Analysis Spanish Sweden Swedish The Netherlands USAttitudinal Research for New Packaging Launch
Our client needed to understand consumer attitudes towards eco-focused branding and how these differed between the intended target markets.
