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Attitudinal Analysis of B2B Audiences in China’s Auto Audio Industry

Tools: Convosphere China Dashboard, Loom, Quid
Industry: Automotive
Market: China, Japan
Language: Chinese, Japanese, English

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Challenge:

Our client needed to assess the auto industry’s perception of their auto audio business as well as that of their main competitors in China and Japan. To gain a detailed overview of the industry landscape and new trends in the sector, they sought to answer the following key business questions:

  • What are the relationships, associations and experiences of auto audio brands through a B2B lens?
  • What are the brand reputations? And to what extent are the brands achieving their reputational goals?
  • What does the current industry landscape look like? Which trends are emerging?
  • Who and what are driving the conversation and engagement on social media?

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