Our client needed to assess the auto industry’s perception of their auto audio business as well as that of their main competitors in China and Japan. To gain a detailed overview of the industry landscape and new trends in the sector, they sought to answer the following key business questions:
What are the relationships, associations and experiences of auto audio brands through a B2B lens?
What are the brand reputations? And to what extent are the brands achieving their reputational goals?
What does the current industry landscape look like? Which trends are emerging?
Who and what are driving the conversation and engagement on social media?