Skip links

Micro-Influencer Identification for a CBD Ecommerce Platform

Industry: CBD
Market: United Kingdom
Language: English
Methodology:  Influencer Identification Analysis

Download Case Study


Our client, a UK-based e-commerce site for CBD products, needed help to develop and execute their influencer marketing strategy and social media campaigns.

To circumvent the UK’s regulatory measures on CBD advertising on social media and Google, they wanted to explore the opportunities offered by micro-influencers. More specifically, they sought to identify London-based micro influencers, active on YouTube and Instagram, and with a strong presence across four key categories: Wellness, Sports, Indulgence and Pets.

The client’s objective was to establish long-term relationships with these micro-influencers and gain their endorsement to help increase the perceived authenticity of their social media campaign and strengthen awareness generation.

Want to learn more about this project?

Submit your name and email address and we will automatically send you a copy of this case study.

Our global insights team conducts social listening in over 100 languages to answer our clients’ most important business questions with actionable insights that deliver impact.

What We Do



Get in touch
UK +44 (0)203 8580235
US +1 332 6001419

Subscribe to our newsletter

© 2022 Convosphere. All rights reserved. Convosphere LTD, Company number 09289425, 7 St John’s Road, Harrow, Middlesex, HA1 2EY. Registered in England and Wales.