Micro-Influencer Identification for a CBD Ecommerce Platform
Market: United Kingdom
Methodology: Influencer Identification Analysis
Our client, a UK-based e-commerce site for CBD products, needed help to develop and execute their influencer marketing strategy and social media campaigns.
To circumvent the UK’s regulatory measures on CBD advertising on social media and Google, they wanted to explore the opportunities offered by micro-influencers. More specifically, they sought to identify London-based micro influencers, active on YouTube and Instagram, and with a strong presence across four key categories: Wellness, Sports, Indulgence and Pets.
The client’s objective was to establish long-term relationships with these micro-influencers and gain their endorsement to help increase the perceived authenticity of their social media campaign and strengthen awareness generation.