White Space Analysis of the Edutainment Space
Industry: Education/Technology
Market: France, Germany, Japan
Language: French, German, Japanese
Methodologies: Audience Segmentation, Social Listening
Challenge:
Our client, a multinational technology company, needed to decide whether to enter the education space in Germany, France and Japan to help reduce inequities by providing access to digital learning systems. As a first step to assess potential opportunities and risks of investing in the edutainment sector, they needed to understand the local education system in each of the three target markets.
Download the case study to see how our multilingual, human-led conversational data analysis and audience identification helped the company identify and assess local market receptivity and investment opportunities in the education space across the three markets.