Fashion Brand Communication and Attribute Tracking
Industry: Fashion
Market: China
Language: Chinese
Methodology: Brand Tracking, Influencer Analysis, Competitor Analysis
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Challenge:
Our client, an international fashion brand, wanted to develop an ongoing measurement system of its performance against its local competitors, including domestic and international brands in China. Through our brand tracking and competitor analysis, we helped the client answer their key business questions, including:
- How is the brand performing in China compared with its competitors?
- How are they performing on owned channels?
- What is the impact and performance of the brand’s campaigns? Are they generating active engagement?
- Which local influencers would be relevant for brand collaborations?