Multi-Market Product Launch Tracking and Attitudinal Analysis for a Gaming Console Company
Industry: Gaming
Market: France, Germany, Japan
Language: French, German, Japanese
Methodologies: Social Listening, Sentiment Analysis, Competitor Analysis
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Challenge:
- Our client, an international gaming console company, needed to assess the reputational impact of a supply disruption affecting the delivery of their long-awaited gaming console in France, Germany and Japan.
- They sought to better understand the severity of the negative consumer response to decide whether to pursue the planned advertising campaigns or pause promotional activities in the markets.
- Download the case study to learn how we combined quantitative and qualitative social media listening approaches to answer the client’s questions.