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Optimising Female Empowerment Messaging in China

Industry: Luxury, Fashion
Market: China
Language: Chinese (Mandarin)
Methodologies: Topics Identification, Content Analysis, Media Scanning

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Our client, US-based, globally renowned luxury fashion brand, wanted to understand how Generation X, Y and Z women in China perceived the concept of women’s empowerment. They sought to clarify the drivers and characteristics of the prevalent conversation themes linked to the topic generated by this target demographic

This case study shows how we used social listening to help the client to grasp the perception of gender equity in China and understand how to best promote the concept of women empowerment in the market, in order to increase resonance among local target audiences.

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