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Hyper-Personalised Talent Recruitment

Industry: Insurance, Recruitment
Tools: Audiense, Brandwatch
Market: Spain
Language: Spanish
Methodology: Audience Analysis, Audience Engagement Analysis

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Challenge:

  • The Human Resources department of the global insurance company MAPFRE required a detailed understanding of their target employees across seniority levels to improve the success rate of their recruitment activities.
  • To inform and maximise the performance of their personalised talent recruitment campaigns on social media, they needed to better understand the factors and aspects job seekers take into consideration and value the most as they explore new opportunities.
  • This case study shows how we developed a tailored methodology to help MAPFRE’s HR department target relevant professionals and attract the right talent in their recruitment campaign.

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