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Mapping Language Use on Social Media Platforms in Africa


Industry: FMCG
Methodologies: Network Mapping, Linguistic Reviews

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Challenge:

Our client, a global beverage corporation, wanted to optimise the impact of its communications in Africa. 

Aware of the thousands of languages in use across the continent, they came to us with the goal to understand which languages and dialects were in use on social media in the 16 countries of priority for their business.

Download our case study to learn how we worked with our team of native-speaking, in-country analysts to answer the client’s key business questions.

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Our global insights team conducts social listening in over 100 languages to answer our clients’ most important business questions with actionable insights that deliver impact.

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