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The Social Insights Academy
Training Webinar Series | Episode 4

Exploring the Methods and Benefits of Leveraging Social Data for Competitive Intelligence

Presented by :

Paul Brothers

COO, Convosphere

Oliver Lewis

Research Director, Convosphere

Explore how social insights can boost competitive intelligence in our on-demand webinar with Oliver Lewis, Research Director at Convosphere.

In this session, Oliver goes through how social data can be leveraged to gain valuable competitive intelligence, providing real-world examples and practical guidance.

Enhance your understanding of how to analyse your competitors’ messaging, targeting and stakeholder engagement strategies and get insights into their content, audience and brand positioning.

Key Learnings & Takeaways

Learn how to access and structure social data for competitive intelligence analysis.

Gain insights into assessing competitors’ strengths, weaknesses and performance within the market.

Discover the role of social data in campaign evaluation, stakeholder targeting and brand positioning.

Gain practical knowledge on leveraging social data for B2B competitive intelligence.

Understand the benefits of leveraging social insights for determining communication tactics and corporate strategy.

Uncover the potential of social insights to identify opportunities for audience acquisition and white space mapping.

Understand the value of partnership with primary intelligence agencies for a holistic competitive intelligence view

Explore the use of AI and human analysis for effective competitive intelligence gathering.

Submit your details to watch the webinar on demand and unlock the potential of social insights for competitive intelligence.

The Social Insights Academy
– about the webinar series

Our  interactive webinar series is designed to help in-house research & analysis teams stay ahead of the curve in marketing and social insights.


With expert advice, hacks and hands-on guidance, each training session is focused on a key business area and features best practices to help you and your team gain valuable knowledge on how to leverage the power of big data, social intelligence and digital insights. Want to be the first to know about upcoming sessions? Sign up today!


Here to Support Your Digital Research and Social Listening Needs

Enhance your in-house research capabilities with our tailored integration services, designed to complement and elevate your existing team’s expertise. Whether it’s specialised assistance in localising queries, developing analytical frameworks, or providing multilingual analysis support, we’re equipped to help.

We also offer upskilling opportunities tailored to your needs in social listening and market research. These are perfect for teams looking to receive custom training, tool recommendations, or develop cutting-edge strategies and dashboards.

Ready to transform your approach to digital research and social listening? Contact us today to discover how we can adapt our expertise to your unique challenges.