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The Social Insights Academy
Training Webinar | Session 5
The Tools & Methods to Identify Emerging Trends and Viral Sensations
The Social Insights Academy | Session 5
Watch On Demand
Presented by :
Jackie Cuyvers
CEO, Convosphere
Paul Brothers
COO, Convosphere
Seeking expert advice on leveraging the optimal tech stack for trend analysis? Then this webinar is for you! Explore numerous strategies for tackling trends, whether your aim is to stay abreast of current buzz, identify the next viral sensation or unveil hidden gems within your data.
Join us to explore the fascinating differences between micro trends, macro trends and mega trends, and learn how each can influence your business strategy. We’ll demonstrate how to leverage a range of trend identification tools, from social listening platforms to specialised trend analysers, providing you with actionable insights that go beyond surface-level trends.
Key Learnings & Takeaways
Identifying Trends for Business Innovation: Learn how identifying trends is crucial for businesses and organisations to anticipate market directions and innovate new products or services in alignment with emerging themes or behaviours in society and datasets.
Understanding Trend Scales: Explore the differences between micro trends, macro trends and mega trends. Understand how long-term global shifts and short-lived niche trends impact business strategies and decision-making.
Strategic Tool Selection: Learn the criteria for selecting the right trends tool, considering factors like time sensitivity, internal use cases, stakeholder alignment, market, language and platform coverage. Understand the importance of integrating these tools with existing systems and the benefits of combining multiple tools for a comprehensive trend analysis.
Utilising Trend Identification Tools: Discover the various tools available for identifying trends, including social listening tools and specialised trend tools. Gain insights into outputs such as trending hashtags, language usage and historical trend reports.
The Social Insights Academy
– about the webinar series
Our interactive webinar series is designed to help in-house research & analysis teams stay ahead of the curve in marketing and social insights.
With expert advice, hacks and hands-on guidance, each training session is focused on a key business area and features best practices to help you and your team gain valuable knowledge on how to leverage the power of big data, social intelligence and digital insights. Want to be the first to know about upcoming sessions? Sign up today!
Here to Support Your Digital Research and Social Listening Needs
Enhance your in-house research capabilities with our tailored integration services, designed to complement and elevate your existing team’s expertise. Whether it’s specialised assistance in localising queries, developing analytical frameworks, or providing multilingual analysis support, we’re equipped to help.
We also offer upskilling opportunities tailored to your needs in social listening and market research. These are perfect for teams looking to receive custom training, tool recommendations, or develop cutting-edge strategies and dashboards.
Ready to transform your approach to digital research and social listening? Contact us today to discover how we can adapt our expertise to your unique challenges.
