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The Social Insights Academy
Training Webinar | Session 2

Understanding Key Focus Areas & Unmet Needs of HCPs

Presented by :

Jackie Cuyvers

CEO, Convosphere

Paul Brothers

COO, Convosphere

In today’s digital age, healthcare professionals (HCPs) are increasingly leveraging social media and online channels to share and access health-related information and experiences. How can you and your team equip yourselves with the knowledge and skills to harness this vast resource effectively?


By employing social listening, you can gain unbiased, cost-effective insights that go beyond the limitations of traditional research methods. In this webinar, discover firsthand the invaluable potential of social listening for uncovering and interpreting conversational and engagement data generated by the HCP community.

Key Learnings & Takeaways

Identify Unmet Needs and Pain Points: Discover the specific concerns and challenges HCPs face with various treatment options and therapy areas.

Profile Engaged HCP Types: Recognise the different types of HCPs participating in specific healthcare conversations.

Uncover Emerging Topics and Trends: Stay ahead by identifying key trends and emerging topics within the healthcare industry.

Understand HCP Perceptions: Gain insights into how HCPs perceive and evaluate specific treatment options.

Submit your details to watch the webinar on demand and learn how to understand HCPs’ key focus areas & unmet needs.

The Social Insights Academy
– about the webinar series

Our  interactive webinar series is designed to help in-house research & analysis teams stay ahead of the curve in marketing and social insights.


With expert advice, hacks and hands-on guidance, each training session is focused on a key business area and features best practices to help you and your team gain valuable knowledge on how to leverage the power of big data, social intelligence and digital insights. Want to be the first to know about upcoming sessions? Sign up today!

Here to Support Your Digital Research and Social Listening Needs

Enhance your in-house research capabilities with our tailored integration services, designed to complement and elevate your existing team’s expertise. Whether it’s specialised assistance in localising queries, developing analytical frameworks, or providing multilingual analysis support, we’re equipped to help.

We also offer upskilling opportunities tailored to your needs in social listening and market research. These are perfect for teams looking to receive custom training, tool recommendations, or develop cutting-edge strategies and dashboards.

Ready to transform your approach to digital research and social listening? Contact us today to discover how we can adapt our expertise to your unique challenges.