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Convosphere | Social Intelligence Digest | September 2022

Case study: Deep-Dive into the Habits and Preferences of Indian and Japanese Holidaymakers

After a lengthy period of Covid-driven uncertainty, the global travel and tourism industry is bouncing back. When it comes to consumers’ travel behaviour, needs and attitudes – post-pandemic or otherwise – there are great variations between geographic regions. How can social listening help travel brands find out what matters to holidaymakers in their key markets? Download this case study to see how our team of native-speaking and in-country analysts used competitor intelligence and perception analysis to help a major international travel agency gain a comprehensive understanding of travel behaviour and attitudes in two of their most challenging markets, India and Japan.

Get to know our team in the Convosphere Employee Spotlight series

Recently recognised in Market Research Society’s Research Hero programme, Abhinab Bhanja is the latest team member to feature in our Employee Spotlight series. Click through to read about Abhinab’s role as Convosphere’s Head of Pharma Insights, his passion for patient-centric real-world evidence studies, and what he enjoys most about supporting pharma companies on their journey through social intelligence and social listening.

Webinar & Case Study: Sports Fan Persona and Influencer Network Mapping

Want to learn how sports organisations can use social data to develop their fanbase and provide further support to their commercial proposition and sponsor acquisition? Our on-demand webinar, showcasing our work with the Swiss Ice Hockey Federation, is a must-watch for anyone keen to explore how to map highly targeted audiences from Twitter data and leverage the social graph to understand how to engage these audiences and identify key bridges between existing and target segments.

  • In recent years, purpose marketing has gone from a ‘nice-to-have’ to a central component of many B2C brands’ communications strategies. We enjoyed reading this report by GfK and Goodvertising Agency that looks at the impact of societal issues and consumer movements on companies’ CSR activities, and how brands can create effective and purpose-driven messaging that demonstrates their commitment to driving positive social change whilst also building customer loyalty.

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