It’s August, and while we’re still enjoying the summer here in the UK, we’re also busy filling our end of Q3 and Q4 pipeline with exciting events and projects. One of these is our rescheduled Social Insights Academy training webinar, The Tools and Methods to Spot Emerging Trends and Viral Sensations, which will now take place on 12th September. If you haven’t signed up yet, there’s still time! Just click here.
The summer’s been dominated by major sporting events, with the Olympics stealing the spotlight recently – for better or worse. Social media’s been ablaze with everything from opening ceremony critiques to debates over the new social media rules for athletes. And let’s not forget the Parisians on TikTok urging folks to steer clear during the Games. What’s your take on all this Olympic drama?
Not a sports fan? No worries – we’ve got a mix of stories in this edition that might be more your speed.
Until next time!
The Convosphere Team
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Case Study: Beverage Brand Taps into Consumer Insights
A leading beverage manufacturer recently approached us to uncover unmet needs and preferences of US consumers in the wellness drinks sector. Led by our seasoned team of insights analysts, our social listening and topic analysis provided crucial insights for their strategy, helping identify market gaps and differentiate their brand in a crowded space. Learn how our research positioned them ahead of the curve.
Summer Reads: Industry Picks and LinkedIn Favourites
Seeking the perfect summer book? Dive into recommendations from these two sources: The #SILabBookClub offers personal picks from social intelligence professionals, promising to sharpen your expertise while you unwind. Meanwhile, LinkedIn members share their top summer reads, from hot new titles to long-awaited classics. Whether you’re on vacation, working through summer, or in a different season entirely, these engaging reads will elevate your downtime or inspire your workday.
Recommended Read: The Rise of Adult Arts and Crafts
If you thought arts and crafts were just for kids, think again. Mintel’s report reveals a growing trend among adults who are swapping screen time for creative pursuits as a means of relaxation and self-expression. From DIY home décor to personalised gifts, this arts and crafts sector is evolving and broadening its appeal, reshaping consumer behaviour and opening up new opportunities for brands. Dive into the report to discover how your business can tap into this creative renaissance.
Here To Support Your Insights Needs
At Convosphere, we understand the challenges businesses face in navigating the complex world of online insights. That’s why we specialise in custom social listening and digital insights, analysing web and social data globally in over 100 languages to help you stay ahead. Our expert analysts dive deep into consumer behaviours, offering precise, actionable reports that deliver recommendations that drive your strategic decisions forward. With our culturally aware approach, we ensure your brand truly understands and connects authentically with communities globally, addressing your unique needs with tailored solutions.
Book a call with us for a free assessment of your insights needs and a session on the latest innovations.
