Deep-Dive into the Habits and Preferences of Indian and Japanese Holidaymakers
Market: India, Japan
Languages: Japanese, Hindi, English
Methodologies: Competitor Analysis, Journey Analysis, Sentiment Analysis, Topic Analysis
Our client, a global online travel agency, sought a nuanced understanding of consumers’ travel behaviour and attitudes in two of their most challenging markets, India and Japan.
They were particularly interested in understanding the main topics of conversation pre and post travel and, crucially, any unmet needs and pain points consumers experienced while travelling. The client also needed to evaluate the perception of their brand in the markets and how they compared against their peers.
This case study gives an overview of how our team of native, in-country analysts gleaned vital insights using our methodologies of competitor intelligence, journey analysis and topic analysis to answer our client’s key business questions.