Convosphere | Social Intelligence Digest | Edition 6

#TheDrumAwards: Convosphere is nominated! We’re excited to be among the shortlisted finalists in the Analytics category for The Drum Recommends Digital Awards! The winners will be announced on Wednesday 21st October via a free live online ceremony. Join us by registering here.

Video: Social Listening Tools – the Good, the Bad and the Ugly

Overwhelmed by the wide choice of social listening platforms and struggling to understand which is the best one for your business? Despite the hundreds of options available, there is no single ideal tool that spans all industries and markets to answer all your needs. In this video, our CEO Jackie Cuyvers explains how analysts and researchers can choose the right social listening tool – not based on how they market themselves, but on how they can be used to solve specific data, language or analysis driven strategic business problems to deliver truly actionable insights.

Case study: How to use Netnography to inform targeted content marketing

As social media has replaced traditional channels as the go-to source for information and entertainment, one-way advertising has taken a hit in favour of more personalised formats. More than ever, brands use data-driven campaigns to tailor content and deliver messaging that truly resonates with their target audience. With research showing 91% of shoppers are more likely to shop with brands that provide offers and recommendations that are relevant to them, it’s no wonder marketing teams are making this their top priority. In this case study, we show how Convosphere’s audience segmentation and netnographies helped global insurance company MAPFRE create a personalised advertising campaign to engage and activate their customer base. Learn more about our multilingual and cross-country audience analysis services and what we could do for your brand.

Event: Convosphere to present at MRS conference Data Analytics – Tools & Methodologies

Want to learn how sports organisations can use social data to develop their fanbase and provide further support to their commercial proposition, sponsor retention and acquisition? Join us on the 15th October when Convosphere’s Insights Director, Oliver Lewis, will present at the Market Research Society (MRS) virtual event Data Analytics – Tools & Methodologies. Using our recent project for the Swiss Ice Hockey Federation (SIHF) as a reference, Oliver will explain how to:

• Build and map highly targeted audiences from Twitter data
• Leverage the social graph and content feeds to understand how to better engage audiences
• Identify key bridges between existing and target audiences
• Find commonalities between fragmented consumer clusters
• Uncover primary consumer concerns and leverage them

We promise an inspirational session that will help you improve your data handling skills and gain new ideas. Sign up to the event here.

Industry buzz: How will influencer marketing cope with the ‘intimate’ content trend?

Whether it’s Instagram, WeChat or TikTok, Influencer Generated Content (IGC) is now commonplace, reflecting how influencer marketing has become established as a mainstream customer acquisition method. But with the new ‘intimate’ trend emerging on social media, which sees top influencers creating ‘friends-only’ zones by charging followers to access exclusive content, some brands are having to reassess their dependency on influencers to connect with target groups. This article explores the likely effect of the new paywalls on influencer and brand partnerships, predicting potential opportunities and pitfalls for both parties.

With our social influencer identification methodology, our team of experts can help craft a targeted influencer marketing strategy that will work for your brand.

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Want to find out more about our global and multilingual social listening services?
Contact us today.