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Convosphere | Social Intelligence Digest | December 2022

From the team at Convosphere, we wish you a very happy holiday season and a peaceful and prosperous new year. We look forward to supporting your brand in 2023.

Before wrapping up for the longed-for festive break, we’re sharing some of our favourite and most downloaded content pieces from the past year. And remember, for more resources and examples of how we turn social data into actionable insights, explore our customer success storiesblog postsreports and whitepapers.

Report: Identify Opportunities in the Inclusive Skincare Industry

Our A New Face in Beauty report walks through how to spot emerging movements and niche segments by using search analysis and social listening to look beyond the dominant trends.

Report: Optimise Your Emerging Markets Strategy with Social Insights

In light of the fast growth of the world’s developing economies, this report examines the key countries to keep an eye on and their digital trends and platforms. It also explains why native-speaking and in-country analysts is not a ‘nice-to-have’ but a ‘must-have’ to reach consumers in these markets.

Before, During and After: How Can Brands Use Social Listening for Marketing Campaigns?
How Brands Can Use Social Listening for Marketing Campaigns

Insights gleaned from social listening can inform every stage of your marketing campaign – from Planning through to Execution and Measurement and Evaluation. This blog post walks through each step to show you how.

Also worth revisiting:
  • Social Listening: What It Is, Why It Matters and How It Can Uncover Key Consumer Insights – A back-to-basics blog post introducing the similarities and differences between the core ‘social’ solutions. [Read Here]
  • Product Positioning in the Beauty Industry – How we helped a global beauty brand re-evaluate its product positioning strategy. [Download Here].
  • Parent Journey and Perceptions of Infant Food – How our consumer journey analysis enabled our FMCG client to revive their infant food offering. [Download Here]
  • Deep-Dive into the Habits and Preferences of Holidaymakers – How our insights provided invaluable support to an international travel agency requiring an in-depth understanding of consumer behaviour in two of their most challenging markets, India and Japan. [Download Here]

Until next year!

Best wishes from the Convosphere team ✨

Want to join us in 2023?
Find our current job openings here.