Welcome to the April edition of the Social Intelligence Digest. This month, we’re doing things a little differently. Instead of sharing key industry news and must-reads from the past month, we’re looking ahead to what’s in store over the next few weeks. With an exciting line-up of events, both in-person and virtual, these webinars and conferences present the ideal opportunity to sharpen your skills and develop your knowledge about all things social media intelligence – and, of course, expand your network of fellow industry professionals. Keeping with our usual format though, we have included a case study on one of our recent client success stories, to show the value of digital insights when it comes to talent sourcing. Dive right in!
Webinar – The Social Insights Academy: Influencer marketing in Pharma & Healthcare
The process of finding the right Key Online Influencers (KOIs) for collaboration and creating a successful marketing strategy requires careful consideration. As budgets are allocated for marketing campaigns, how can pharma companies be certain that the focus is on the right priorities?
Join our webinar – presented by our CEO Jackie Cuyvers – and learn how to identify, map and engage the right KOIs for your marketing needs and discover how to leverage your influencer collaboration for maximum return on investment.
When: 4th of May – 1.30 BST / 8.30 EST
Register here: LINK
About the Social Insights Academy
Our new interactive webinar series is designed to help in-house research and analysis teams stay ahead of the curve in marketing and social insights. Each training session offers expert advice, practical tricks, and hands-on guidance focused on a business domain with actionable insight into how to better social listening tools and digital research technologies.
Discover how pharma industry leaders are driving engagement with patient-centric and compliant social strategies
We’re partnering with the Pharma Social Media Conference, held in London on the 11th of May, where our CEO, Jackie Cuyvers, will join a key panel alongside Novartis, Boehringer Ingelheim and Zoetis UK. Enter code “CONVOSPHERE” at check-out for a £200 discount on the event pass.
Who else is heading to The Social Intelligence Lab’s Observe Summit in Euston Square, London, next week?
We look forward to meeting and learning from fellow social intelligence professionals at this one-day industry conference, dedicated to decoding internet culture, unlocking cultural insights and exploring the hidden forces driving behavioural change at scale. Drop us a message if you’re attending and let’s meet up.
Case study: Unlocking the Potential of Digital Insights for Hyper-Personalised Talent Recruitment
Social listening and audience research can provide valuable insights not only for brands to learn about consumers but also for recruitment purposes. By analysing online data, companies can form a comprehensive view of the interests, unmet needs and preferences of their key target groups, and use this information to tailor their recruitment strategies and attract suitable candidates with relevant skills and experience. This case study shows how we developed a tailored methodology to help Spanish insurance company Mapfre’s HR department understand the factors and aspects job seekers value as they explore new opportunities and use these insights to attract the right talent in their recruitment campaign.
Until next time!
The Convosphere Team
With a background in PR, communication and journalism, Moa heads up Convosphere’s content marketing, blog and social media channels.
Before joining Convosphere, Moa worked as a PR and brand consultant for agencies including The Future Laboratory, LS:N Global, Canvas8 and Stylus, with a focus on packaging, retail and technology trends in the UK and Scandinavia.