In 2019, social media is more than just a way to reach people – it’s an integral part of any marketing, PR or sales strategy. Aisling Mcarthy from the Media Update takes you through the stats from the 2019 State of Social Intelligence Survey that really matter. Mccarthy also discussed the secret to business on social media with our founder Jackie Cuyvers – who says that it all boils down to having clearly defined business questions and using social listening to answer them.
“As advanced as technology has gotten, [we] still need analysts who understand the business, technology and social conversations to deliver successful social intelligence.” The study says that social intelligence spending is set to rise across various business areas. The areas with the highest spending intent are new data analysis technologies as well as in-house staff training.
However, since there is little knowledge about social media intelligence in businesses, securing the budget for these changes could prove difficult. When developing their social intelligence capabilities, the study says businesses are most likely to face issues, including:
- Lack of Integration with other data sources
- Skills gap
- Lack of organisational wide vision.
The study says that social intelligence spending is set to rise across various business areas. The areas with the highest spending intent are new data analysis technologies as well as in-house staff training.
Read on here to find out more.
With a background in brand communication and journalism, Moa heads Convosphere’s content marketing and is the editor of the blog.
Before joining Convosphere, Moa worked as a writer and brand consultant for agencies including The Future Laboratory, LS:N Global, Canvas8 and Stylus, with a focus on packaging, retail and technology trends in the UK and Scandinavia.
Prior to this, she formed part of Cision’s Scandinavian research and analysis division, where she worked on PR projects for clients across different sectors, managing a large team of freelance reporters.