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Supporting Innovation in the Wellness Drinks Industry

Industry: FMCG
Market: USA
Language: English
Methodologies: Topic Analysis

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  • To guide future product development, an American sports drinks company sought our help to gain insights into conversations and topics of interest related to health and wellness, with a particular focus on water- and dairy-based products. 
  • Designed to uncover unmet needs and preferences of US consumers, our research would be used by the company as part of a wider research project to identify gaps in the market and opportunities to differentiate their brand from competitors.

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