Supporting Innovation in the Wellness Drinks Industry
Industry: FMCG
Market: USA
Language: English
Methodologies: Topic Analysis
Download Case Study
Challenge:
- To guide future product development, an American sports drinks company sought our help to gain insights into conversations and topics of interest related to health and wellness, with a particular focus on water- and dairy-based products.
- Designed to uncover unmet needs and preferences of US consumers, our research would be used by the company as part of a wider research project to identify gaps in the market and opportunities to differentiate their brand from competitors.
