Regardless of industry or region, every business benefits from a healthy sales pipeline. Understanding the customer journey is paramount to ensure that your prospects are approached in the right way and at the right time. At Convosphere, we are experts in tapping social media conversations and combining it with your own first party data to understand the three stages of any buyer journey: (1) Awareness, (2) Consideration and (3) Decision. Our team of social media insight specialists further granualise these steps by identifying potential product or service ‘roadblocks’ and learnings from successful competitors to help you prepare for upcoming product launches.Do you have a sticking point in your product’s buyer journey? Are you releasing a new product to market? We are here to help.
- Conducting the thematic analysis of social media conversations to determine visible journey stages, relevant emotions and experiences
- Understanding the barriers to purchase and how to overcome them