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用户体验地图

社交媒体是人们在决定购买产品或服务时不可或缺的信息来源和参考依据。
人们在网上关于购买行为,体验,偏好的讨论,为品牌提供了丰富的数据源。
这些数据以正确的方式构建分析后,可以勾画出详尽的用户体验地图,
从而帮助您了解人们消费行为的决策方式,
以及您的品牌或产品在哪些方面被排除在考虑范围之内。

这些用户体验地图不是单一既定的,也没有“一刀切”的解决方案。

我们会根据真实的消费行为和态度等数据维度,

为客户制定行业或品牌相关的用户体验地图。

Are you releasing a new product or service, or do you have a sticking point in the journey of your existing product or service? Using social listening tools, you can uncover actionable insights to help you make strategic data-driven decisions in the process of understanding the ways in which customers make decisions and the journeys they take.

Every business benefits from a healthy sales pipeline and an understanding of the customer journey strategy, regardless of the industry or region your business is in. If you aren’t fully aware or have an understanding of your customer journey, you most likely won’t be approaching your key prospects in the right way or at the right time.

在Convosphere,我们经验丰富的分析师会通过用户体验地图工具,分析和创建用户体验地图,帮助改善客户的传播和营销策略。我们会为您的品牌和所在的品类,找出消费在购买决策过程中的潜在“障碍”,确定人们在哪一步可能会取消购买以及其原因。

我们能帮助您了解消费者购买旅程的各个阶段,包括对您的产品认知和购买决定的过程。有了清晰的了解后,您可以比以往任何时候都能更好地吸引客户,并在他们中留下持久而可信赖的印象。

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Strategic customer journey analysis

Our customer journey mapping service enables you to focus on predicting and influencing the behaviour of your customers. With every ad campaign, email campaign and landing page you publish, you should be persuading your audience to take a step along the journey.

Customer journey analysis enables you to understand how your customers are likely to purchase your product and the touchpoints they may have along the way. This can allow you to predict what potential frustrations may lead some audiences away from your product and help you to optimise and streamline the overall conversion process.

Our customer journey mapping tool maps out the buyer journey to reveal essential consumer insights on behaviour patterns throughout the buying cycle from the very first interaction, including emotions, experiences and deciding factors which influence a purchase.

解决用户体验地图的障碍

社交聆听的优势在于可以深入了解消费者的决策过程。如果有任何阻碍您的客户购买的冲突或壁垒,在确定了用户体验地图之后,都将变得清楚。

当您了解和解决这些障碍,并为目标群体量身定制有意义用户体验时,您将可以在决策过程中影响它们,并促使他们迈出下一步。

营销活动最成功的企业,会通过用户体验地图来分析和创建相关的市场营销活动。

Using social insights to produce a customer journey map enables you to:

Generate a granular understanding of how people proceed through a non-linear buying journey

Isolate the pain-points along the way

Identify where your brand is over or under-performing at each stage and why

Measure your competitors’ performance and identify the mechanisms or attributes that give them advantage

想了解更多关于我们用户体验地图的分析方法和过程,
以及它如何可以帮助您做出更具战略性的决策,
请联系我们,获取更多的信息。

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