How can social listening help brands discover emerging trends and opportunities to connect with new consumer segments? Using the dynamic beauty industry as an example, our latest campaign explores what brands can learn by diving deep into the digital conversation and looking beyond the loudest and most dominant voices. Watch the webinar and download the report to find out how Convosphere can help your organisation discover unexplored areas to tap for potential and secure long-term growth.
Want to run more effective marketing campaigns? Grow your business? Expand into new markets and reach new audiences? In this blog post, we go back to basics by looking at the ‘how’ and ‘why’ of using social media analysis to inform business decisions – and the benefits of having an experienced and knowledgeable team to identify the insights that can truly make a difference to your organisation’s success.
Join Convosphere’s CEO Jackie Cuyvers and The Social Intelligence Lab’s Dr Jillian Ney as they discuss the 2022 edition of the State of Social Listening and the implications of the report’s findings for analysts and the digital research industry as a whole. Register for the LinkedIn Live here, where you’ll also be able to catch up on previous sessions and interviews in the series.
- The new kid on the social media block, BeReal has faced both praise and criticism since its launch in 2020 and there’s no doubt its rare format has got people, and businesses, talking. Still ad-free, the app has led brands to think outside the box when it comes to finding ways to connect with its users. We enjoyed reading about some of the more creative experiments in this article.
With a background in PR, communication and journalism, Moa heads up Convosphere’s content marketing, blog and social media channels.
Before joining Convosphere, Moa worked as a PR and brand consultant for agencies including The Future Laboratory, LS:N Global, Canvas8 and Stylus, with a focus on packaging, retail and technology trends in the UK and Scandinavia.