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Convosphere | Social Intelligence Digest | March 2022


Case study: White Space Analysis of the Edutainment Space

The global edutainment market is expected to boom over the next few years, reaching a value of $10+ billion by 2027. Recognising the rise of digital learning immediately following the Covid-19 pandemic, our client, a multinational technology company, wanted to explore new opportunities in the “edutainment” space. This case study shows how our multilingual, human-led conversational data analysis and audience identification helped the client assess the viability of its key markets – Germany, France and Japan.


Video: How to choose the right Social Listening tool for your business needs

Wondering how to decide between social listening platforms? Despite the many options on the market, there isn’t a clear leader that offers analysts one ideal tool that spans all industries, languages and markets. In this video, our CEO Jackie Cuyvers explores the nuances of social listening tools to help you understand what really matters before you decide on the platform that best fits your business needs.


Plus…
  • As self-proclaimed social intelligence nerds, we had fun exploring the GRITscape interactive map. A visual representation of the dynamic insights and analytics industry, it gives an overview of the interrelated service offerings and tech in the space that can help those looking into market research solutions understand how the different pieces fit together.
  • As more and more brands embrace cause-related marketing, International Women’s Day on the 8th March was no exception. Our friends at Audiense handpicked some of the most impactful social media campaigns that, thanks to their authenticity and creativity, hit home with the intended targets. Which is your favourite?

 


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