It’s been a busy few weeks here at Convosphere. Not only have we completed several client projects and added more industry-leading events to our pipeline – we’ve also had some of our remote employees visiting our London HQ from overseas. In other words, the best combination of work and play! To wrap up February, here are some of our favourite news and industry updates from the past month, and unmissable events to look forward to, as chosen by our team. Grab a hot drink and dive in.
Blog post: How brands can benefit from the hybrid solution to social media intelligence
In-house vs Outsourcing – finding it hard to pick the right model for your business’s social media intelligence needs? Managing a successful social media strategy requires a keen eye for detail, the ability to remain agile and up-to-date with trends and market insights, as well as data-driven analysis. But when it comes to deciding between outsourcing or keeping the work in-house, it can be hard to know which route is best. In this blog post, we explain how Convosphere’s hybrid approach can help you get the best of both worlds in order to effectively manage your social media intelligence initiatives.
Heading to SXSW next month? Come see us at The Social Intelligence Meet-Up
With #SXSW2023 around the corner, we’re counting down the days and hours. On Day 1 of the week-long global conference, we’ll be opening the doors to our official SXSW event: The Social Intelligence Meet-Up, hosted by our co-founder and CEO Jackie Cuyvers and The Social Intelligence Lab’s Dr Jillian Ney. The Meet-Up will be the ideal opportunity for industry professionals to learn about and discuss social intelligence, keep up with the latest developments in this fast-moving field and form lasting connections. Make sure to register and save it to your SXSW schedule. We hope to see you in Austin next month!
- Didn’t make it to our LinkedIn Live last month? Check out the playback of ‘Supercharge your Emerging Market Strategy with Social Listening’ to learn how Convosphere’s culturally sensitive, multilingual and localised social listening can help you take your brand’s go-to-market strategy to the next level. Download the report here.
- Some of your favourite Twitter handles could be eliminated as CEO Elon Musk seeks to increase Twitter’s bottom line. Always on the lookout for ways to boost revenue, Musk has put the once-free Twitter APIs behind a paywall. This article explains why the move will have a significant impact on the digital world as we know it.
Until next time!
The Convosphere Team
With a background in PR, communication and journalism, Moa heads up Convosphere’s content marketing, blog and social media channels.
Before joining Convosphere, Moa worked as a PR and brand consultant for agencies including The Future Laboratory, LS:N Global, Canvas8 and Stylus, with a focus on packaging, retail and technology trends in the UK and Scandinavia.