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The Convosphere Digest | Issue 2, 2024

A Round-up of our Latest Resources, Events and Recommended Reads

In this edition of our newsletter, we’re excited to share some fresh sources of inspiration. If you’re among our LinkedIn community, you’ve likely caught a glimpse of our new ‘Women in Social Listening & Insights’ podcast series – a project we’re proud to finally unveil. Alongside, our Country Spotlight blog series continues to explore global markets, providing deep dives into digital landscapes around the world.

When it comes to events, 2023 was a record-breaking year for us. We’re keen to keep this momentum going, leveraging both virtual and in-person opportunities to grow our networks and meet with people like you! Just last month, our Research Director, Oliver Lewis, shared insights on the power of semiotics and cultural research in addressing branding and communication challenges at MRS’s online event. And with our calendar quickly filling up, we look forward to engaging in more industry dialogues and conferences, sharing details as they unfold.

A highlight in the social listening community was the recent Social Intelligence Lab’s Insider 50, where the 2024 winners were announced (we can’t believe a year has passed since the last round!). We’re happy to announce that our CEO, Jackie Cuyvers, has once again been recognised, this time in the Insightful Innovator category, marking her third consecutive win and securing her place in the new SI Insider 50 Hall of Fame. Check out her interview here. Big congrats to all the winners!

As always, stay tuned for more updates, insights and stories from our team. Until next month!

On the Blog: Vietnam in The Spotlight

In our latest Country Spotlight, Loc Dao explores how economic reforms and the digital revolution have transformed Vietnam’s consumer landscape. For businesses eyeing Southeast Asia, crafting smart, socially aware strategies is the key – but stringent regulations and savvy netizens present major challenges. How can brands tackle them? In this post, we help you identify the first steps.

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New Podcast Series Celebrating Women in Social Insights

This case study explores the considerations of a US-based tech company’s venture into the edutainment sector in Germany, France and Japan. See how our conversational data analysis and audience identification unveiled key market insights and opportunities to support the next steps in our client’s research strategy.

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Recommended Read: Small Businesses Embrace Social Listening

It’s always gratifying to see our insights drive meaningful progress in our clients’ ventures, be it in product development, marketing or recruitment efforts. We found this article, which showcases how small business owners are leveraging social listening to advance their businesses, an inspiring read. Click through to learn about some of the practical applications of social listening strategies to stay ahead in today’s competitive market, whatever the industry.

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