- Football, bikini shows, budget flights and the ethics of cheap PR tricks are the topics covered in our latest blog post. Our Vietnam office lead Loc Dao gives us the lowdown on the effect of VietJet Air’s controversial marketing ploy earlier this year.
- One of the hottest social media trends in 2017 was Stories. Originally introduced by Snapchat in 2013, Facebook and Instagram shortly followed suit and implemented their own versions. But while the ‘disappearing content’ format may be fun for consumers, are they actually useful for brands? This infographic details the value of branded Stories.
- If you’re a regular flyer you probably have some interesting stories to share about your experiences up in the air, whether it’s the annoying behaviour of a fellow passenger or questionable cost saving measures performed by the crew. This article has gathered some of the most eyebrow-raising in-flight events that have gone viral after being caught on camera.
- Dubbed ‘the new marketing‘, brand storytelling has become essential as a framework for sharing messages in a way that appeals to the consumer. We thoroughly enjoyed this webinar by Brandwatch, which illustrates the art of turning data into compelling and engaging content, and explores where storytelling is headed next.
- Celebrity, Globetrotter or Digital Guru? No, we’re not talking about where you would like to see yourself in five years, but different categories of LinkedIn profile pics. Unlike the other social platforms, striking the right balance between professionalism and individualism in your photo and presentation is a top priority on the popular business oriented network – or at least it should be. Before you read this post, we’d like to warn you that it may leave you with a sudden urge to take a whole new series of selfies, or even hire a professional photographer.?
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With a background in journalism and brand communication and strategy, Moa heads Convosphere’s content marketing.
Before joining Convosphere on a permanent basis in 2017, Moa worked as a writer for agencies including The Future Laboratory, LS:N Global, Canvas8 and Stylus. Her focus was on food, packaging, retail and technology trends, particularly in the UK and the Nordics.
Prior to this, she was part of Cision’s research and analysis division, where she worked on projects for clients in the charity sector, managing a large team of freelance media analysts.
Originally from Sweden but based in London since 2002, Moa is an experienced translator and freelance editor. Through her localisation expertise, Moa has helped Swedish brands prepare for launch in the UK, and vice versa.