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Convosphere | Social Intelligence Digest | March 2023

As we approach the end of the first quarter, we hope you and your business have had a positive start to 2023. After a busy few months, we’re now shifting focus to Q2 when we’ll be speaking at and joining a line-up of key industry conferences and events. Check out our Events page to see what’s in our calendar and drop us a line if you’ll be attending any of these too. Would be great to swap notes and share insights. To bring March to a close, here are some of our favourite news and industry updates from the past month, and unmissable happenings to look forward to, as chosen by our team. Grab a hot drink and dive in.

Country Spotlight – China: Navigating the complex digital landscape in a new era of internet crackdowns

As the world’s largest digital economy, China is a key market for brands looking to expand internationally. However, the Chinese government’s tight censorship restrictions and ever-changing regulations create major challenges for companies looking to reach consumers in the region. Our latest Country Spotlight highlights the implications of the big tech and content crackdowns. From the high prevalence of geo-spoofing to the growing popularity of virtual influencers, it also summarises key online behaviour and consumer preferences characterising social media usage in the country, to help you develop a waterproof China go-to-market strategy.

Anonymity, Avatars & Anime: Why Japan’s HCP Influencers Are Like No Others

With its highly developed healthcare system and trusted healthcare providers, Japan offers opportunities for pharma and healthcare organisations to reach new customers. For many brands, partnering with HCP influencers and Key Online Influencers (KOIs) is a key step in managing engagement strategies to ensure they understand their audiences, create relevant content or educational material, and effectively reach their target audience. Yet Japan’s HCP influencers’ preference to stay anonymous online poses challenges that brands are unlikely to face in any other market. How can these challenges be overcome? Join this LinkedIn Live on the 30th of March as we explore the unique and fascinating HCP influencer landscape in Japan – and what it means to pharma and healthcare brands seeking to explore new opportunities and expand in this key market.

Register for our new training webinar series – The Social Insights Academy

Want to empower your team with the skills to turn online data into tangible insights to support business decision-making? Sign up to our new training webinar series, The Social Insights Academy. Launching in Q2, the series will comprise interactive sessions dedicated to a specific topic, method or application, with the first episode covering everything you need to know about influencer marketing and analysis in Pharma & Healthcare. To be the first to know about upcoming sessions in the The Social Insights Academy, sign up here.

  • Looking for an insightful and engaging podcast on how ChatGPT and artificial intelligence are changing the way consumers behave? We enjoyed this 2-part series by Mintel. In the episodes, Mintel’s expert panel addresses the implications of AI on marketing and communications, and what brands need to know now and in the future. Questions discussed include: “What are consumers asking their AI chatbots?”, “How and when will AI technology become mainstream?” and “What should brands do with AI technology now?”.

Until next time!

The Convosphere Team