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Convosphere | Social Intelligence Digest | January 2023

With January almost up, we hope 2023 has started positively for you. As chosen by the Convosphere team, here are some of our favourite news and industry updates from the past month, and unmissable events to look forward to.

LinkedIn Live: Supercharge your Emerging Market Strategy with Social Listening
From mixed languages and local idioms to code-switching and cultural differences… There are plenty of variables in consumer behaviour and digital landscapes to consider when planning your brand’s international expansion strategy. In Friday’s LinkedIn Live, our CEO Jackie Cuyvers will talk to Account Director, Hannah Humpherson, and Head of Pharma Insights, Abhinab Bhanja, about their experiences of running social listening projects in African markets and India, and how the right kind of social listening can help brands overcome barriers to supercharge their comms and go-to-market strategies.

Convosphere X Talkwalker consumer behaviour report: Mainstream versus Vegan Skincare trends
How can social data help skincare brands identify trends, spot opportunities, connect with consumers and innovate? We’re delighted to announce the publication of our new industry report, Vegan-only versus Mainstream skincare, co-produced with our partner Talkwalker. Investigating brands including L’Oréal and The Ordinary, we’ve analysed 12 months of conversational data to help understand the future of beauty and navigate the complex media landscape. Grab your copy today.


  • Come across the #lovelanguage trend? Based on a 30-year-old book and widely regarded in the therapeutic field, the concept of love languages has been given a real boost by social media. The phrase has 2.4 bn views on TikTok alone as users post all kinds of related content, with relationship analysis videos going viral and brands and retailers using it to foster positive consumer connections. This is a perfect example of how social media has the power to transform a niche topic into a mainstream trend that engages people across geographies, generations and demographics.
  • Our Country Spotlight series 2023 kicks off with Japan! 🇯🇵 Our Insight Analyst, Yukari Takehisa, walks through key digital trends and social media behaviours in this blog post. Click through to find answers to questions such as: Why do Japanese people generally prefer Twitter to forums? What’s the motivation behind the many disguised identities on Japanese social media? How are tradition-bound factors influencing online interactions? For more insights into the Japanese market, explore the resources on our website and don’t hesitate to drop us a message.

Best wishes from the Convosphere team ✨

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