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Convosphere | Social Intelligence Digest | February 2022

Case study: Unveiling male grooming trends and consumer behaviours in China

From beard oils to BB creams, the men’s cosmetics sector has been growing steadily for several years. Nowhere is this more evident than in China, where the Post-95s male consumer segment is embracing the trend. This case study shows how we helped our client, a US-based men’s skincare brand, gain a 360-degree view of China’s grooming sector and its consumers to support the company’s APAC go-to-market strategy.

Observe Summit 2022: How to create brands that people love

It’s now only days until the Observe Summit 2022 kick-off! Join us, and companies including Microsoft, Walmart and GSK, for two days dedicated to social data and consumer insights. Secure your place at the virtual summit to learn how modern-day insights, marketing and CX teams are using insight from digital conversations to create brands that people love.

Using social data to understand taboo topics

We are firm believers in the power of social listening to help us better understand human behaviour. And if there’s one area where social listening has the upper hand in delivering invaluable insights about consumers and their motivations, it’s in those considered taboo. We enjoyed this blog post by Talkwalker on why social data is uniquely suited for sensitive research.

Webinar: Guiding you through the ‘why’ and ‘how’ of Cartosphere Network Analysis

Earlier this month, our co-founder and CEO Jackie Cuyvers was named a Pioneer in the inaugural Social Intelligence Insider 50 – the first fully curated list of the most influential social intelligence professionals, globally. Big congrats to all the winners! In this interview, Jackie shares her career journey to date and predicts future shifts in attitudes and approaches towards social intelligence as a research method.

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