Social Insights Showcases Opportunities for Pharma in APAC
The Asia Pacific pharmaceutical and healthcare market is the third-largest in the world with over $140 billion of revenue. It is projected to grow 9.1% annually from 2017 – 2021, according to a recent report from Digimind, which highlights where social insights could reveal opportunities. However, the pharma industry should be careful in taking a one-size-fits-all approach to these markets. Differing health systems and healthcare regulations, as well as uneven distribution of economic progress, make APAC a complex region. Further, cultural nuance is important when understanding the diverse communities and languages. What’s right in one market may not be for another market and care must be taken in understanding both the offline and online community. For example, in China, where Key Online Influencers (KOIs) across industries are increasingly used for activation or collaboration, the growth of the Water Army (水军) and the development of fake influencers are of concern to marketers.
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