Deriving Meaningful Cultural Insights from Social Data: The Proof and the Pitfalls This comprehensive guide,...
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Through human-led social listening and data analysis across 100+ languages, we deliver deep cultural insights that bring our global clients closer to local audiences. At Convosphere, we take a consultative approach to deliver actionable insights from online content that answer your business questions. Our in-market social analysts are experts in social listening and analysis, using both quantitative and qualitative methods to turn online data into valuable insights. We provide real-user feedback on your competitors, along with geographic and demographic insights on your customers. Through global social listening, we uncover the unique segmentation variables of your target audience, helping you identify audience opportunities whenever and wherever they arise. Our domain expertise spans a wide range of sectors, including deep prowess in pharma and entertainment. Our subject matter expertise in delivering actionable insights to pharmaceutical companies and Life Sciences led to us being named a ‘Major Player’ in the IDC Marketscape report and we are widely recognised as a leader in pharma social intelligence. Our skilled team of analysts deliver expert insights in market positioning and industry benchmark analysis to give you a competitive advantage. With a deep understanding of the cultural context, local social media channels and with access to unique local datasets, our team can deliver local insights on a global scale. We have access to the best social listening, social media monitoring, audience and demographic analytics software. We have access to global and local data across online and social channels and industries, including public and private datasets. Using social listening, we gain a competitive overview from a global (or regional) perspective to identify key topics, themes, trends, and strengths and weaknesses. We go beyond basic analysis to generate powerful insights into competitor analysis in service marketing and discover Key Opinion Leaders (KOL) profiling to monitor. Our team of native social media experts are equipped with the experience and knowledge needed to bring meaning and value to big data. We work with your project team to make your strategic social listening efforts successful and scalable while boosting your return on investment, saving money and understanding which content works and why. Most of all, we ensure that you’re targeting the right audience. Agile and scalable, we are able to meet your project needs and adapt to your timeframe, bringing the right team, tools and data as and when your business needs it. Our domain expertise spans a wide range of sectors, including deep prowess in pharma and entertainment. Our subject matter expertise in delivering actionable insights to pharmaceutical companies and Life Sciences led to us being named a ‘Major Player’ in the IDC Marketscape report and we are widely recognised as a leader in pharma social intelligence. Our skilled team of analysts deliver expert insights in market positioning and industry benchmark analysis to give you a competitive advantage. With a deep understanding of the cultural context, local social media channels and with access to unique local datasets, our team can deliver local insights at a global scale. We have access to the best social listening, social media monitoring, audience and demographic analytics software. We have access to global and local data across online and social channels and industries, including public and private datasets. Using social listening, we gain a competitive overview from a global (or regional) perspective to identify key topics, themes, trends, and strengths and weaknesses. We go beyond basic analysis to generate powerful insights into competitor analysis in service marketing and discover Key Opinion Leaders (KOL) profiling to monitor. Our team of native social media experts are equipped with the experience and knowledge needed to bring meaning and value to the data. We work with your project team to make your strategic social listening efforts successful and scalable while boosting your return on investment, saving money and understanding which content works and why. Most of all, we ensure that you’re targeting the right audience. We’re proud to be working with a great variety of clients, ranging from early-stage startups to multinational corporations. “The perfect blend of everything you want from a strategic research partner. Fast, flexible, insightful, helpful, affordable, responsive. The superlatives could go on forever.” “Great at what they do and great to work with.” “Their findings have helped us develop a targeting strategy, which has enabled us to improve the way we engage with existing and target audiences through more engaging content.” “We also like that their analysts are proficient with more than one social analytics platform as this allowed them to utilise multiple sources of data to inform their findings. The team’s expertise shines through at every step and they’re always on hand to answer ad-hoc questions or address any concerns.” “We’ve been impressed with the detail and quality of the work provided and would recommend them to any company that’s looking for marketing strategy advice and support.” We’re proud to be working with a great variety of clients, ranging from early-stage startups to multinational corporations. “The perfect blend of everything you want from a strategic research partner. Fast, flexible, insightful, helpful, affordable, responsive. The superlatives could go on forever.” “Great at what they do and great to work with.” “Their findings have helped us develop a targeting strategy, which has enabled us to improve the way we engage with existing and target audiences through more engaging content.” “We also like that their analysts are proficient with more than one social analytics platform as this allowed them to utilise multiple sources of data to inform their findings. The team’s expertise shines through at every step and they’re always on hand to answer ad-hoc questions or address any concerns.” “We’ve been impressed with the detail and quality of the work provided and would recommend them to any company that’s looking for marketing strategy advice and support.” We are a social-first market research agency specialising in the use of global social data to answer a wide range of strategic questions. Our success is built on the brilliance of our people, who combine a passion for cultural trends with unmatched expertise in the latest technologies to deliver relevant insights for any market. Agencies and Enterprises of all shapes and sizes rely on us for our global and multilingual social listening expertise, and the value this brings to their business. We have clients in a range of sectors – including Pharma, FMCG, Entertainment, Finance and Retail. We provide local social insights on a global scale through our team of analysts located in-country across the world. Masters in the art and science of social listening and social media analytics, they are native in the language, culture and social media, providing them with the skills and context needed to develop the most accurate and actionable insights and recommendations. Contact us today to learn how we can help you make the right data-driven business decision through social intelligence. We deliver insight and local cultural intelligence from just about anywhere in the world and in over 100 languages. Working with specialists located in each country, we distil insights from Russia to China, APAC to LATAM and the EU5, communicating these insights back to businesses in a way that makes tangible actions possible. Global Reach, Local Insights – Social Intelligence made actionable
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Agile & Scalable
Agile and scalable, we are able to meet your project needs and adapt to your timeframe, bringing the right team, tools and data as and when your business needs it. What Our Clients Say About Us
Michael Leis
Digitas Health
Bruce Ritchie
Spoken Agency
Swiss Ice Hockey Federation
Burim Ahmedi, Vorwerk
Alexandra Hinz, Senior Manager Social Media, Victorinox
What Our Clients Say About Us
Michael Leis
Bruce Ritchie
Swiss Ice Hockey Federation
Burim Ahmedi, Vorwerk
Alexandra Hinz, Senior Manager Social Media, Victorinox
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