From broader ongoing pulse tracking outputs to forensic analysis of individual campaigns – we have extensive experience in leveraging social data. Download our new report to learn how we can support your CI endeavours.
Standard applications of social data focus on delivering outputs, such as product issue recognition, content performance, audience identification, brand perception and channel usage. These are of great value and should be considered mandatory for any brand.
But while most organisations are using some form of social monitoring to track competitor activity, far from all are truly optimising its full potential.
At Convosphere, we do not expect our clients to have to pick through the billions of data points that a competitive social listening setup will yield. Instead, when it comes to providing competitive intelligence, we go deeper, get our hands dirtier and produce detailed forensic outputs that offer tangible value.