If we thought the previous World Cup week was exciting, the last seven days have seen a whole new set of highs and lows for the best footballing nations in the world. There’s no point beating around the bush – Germany’s exit at the combined hands of Sweden and South Korea, especially the latter, has served a healthy dose of schadenfreude. The dramatic turn of events caused some waves in the office as we have team members from each of these nations. While Argentina dragged themselves back from the brink of the abyss, Brazil unsurprisingly sailed through to the last 16. With Colombia also safe, it has been a good tournament so far for the South American nations, but the Africans countries have fared less well. The only nation still standing from Asia is Japan, where it seems the good manners of their supporters in the stadium rubbed off on the team as they progressed thanks to their fair play. Here’s a look at what’s been trending around #WorldCup2018 in Convosphere’s local markets.
The emotional turnaround – Brazil
This tweet captures that love-hate relationship we all experience when our team underperforms for most of the match.
44 minutos: NUNCA MAIS TORÇO PRO BRASIL AFF DECEPÇÃO
45 minutos: AEEEEEEEEE MELHOR TIMEEEEEE BRASIL TE AMOOOOO VEM HEXAAAAAAA #Copa2018
— Thalita Meneghim (@thalitameneghim) June 22, 2018
“44 minutes: I’ll never again root for Brazil. Argh, so disappointing
45 minutes: WOHOOOOOO BEST TEAM EVER, BRAZIL I LOVE YOU. COME TO US, HEXA! #WorldCup2018”
The caricature – Japan
Not only cute to look at, this manga illustration showed the standings of the group table and proved popular around the world.
— 千田純生??? (@chidajunsei3163) June 24, 2018
“Standings after the second round of group matches #WorldCup”
The eternal optimist – Germany
With a glass half full-attitude, this supporter swam against the tide of endless posts about Germany’s football shame by encouraging fellow country people to look on the bright side of things.
— Mitch (@SonsOfGandalf) June 27, 2018
“Let’s look at it positively. We are still world champion for another 18 days.”
The schadenfreude – Sweden
This tweeter used a Swedish proverb (‘he who laughs last, laughs loudest’) to sum up his nation’s response to Germany’s elimination and Sweden’s emphatic win over Mexico. Many thought that Germany had sunk Sweden and secured a spot in the knockout rounds with their last-minute goal and that a victory over South Korea in their final game would be a mere formality.
— Jonathan Bessou✌ (@JonathanBessou) June 27, 2018
The outsider in denial – India
This tweeter appeared to be pleased to have found a valid excuse why India has never qualified to play in the World Cup. They’re not jealous, honest… ?
It’s in our culture to not touch anything with our feet!!!!
Otherwise we would have been no 1 in football⚽!!
But we love to pull other’s legs … So that’s why we r ?♀ No 1 in kabaddi..???#FifaWorldCup2018
— Dr Jagadish J Hiremut (@Kaalateetham) June 23, 2018
The new BFFs 4-ever – Mexico & Brazil
Mexicans were eternally grateful for South Korea’s helping hands as their win over Germany secured Mexico’s place in the last 16.
— Michael Cho (@Goofalo76) June 28, 2018
MY BOY IVAN IS A WHOLE ASS MOOD BRO SHOUT OUT MY KOREANS pic.twitter.com/4v9OFCBVSd
— Luis (@yosoyluisvega) June 27, 2018
Meanwhile, outside the Twitterverse…
Germany found surprise support in their hour of misery from Chinese football fans. This post, celebrating Germany’s football legacy, was among the top trending on Sina Weibo.
”Goodbye the German warriors, goodbye the reigning champion!
1998 World Cup champion France, lost in the group stage in 2002
2006 World Cup champion Italy, lost in the group stage in 2010.
2010 World Cup champion Spain, lost in the group stage in 2014,
2014 World Cup champion Germany, lost in the group stage in 2018
What is happening to the reigning champions? Well the football is round, and anything is possible”
Vietnam may be absent in the tournament, but if there was a world cup for the number of memes produced, they’d certainly be in with a shout. Here are our favourite Vietnamese memes this week, inspired by K-Pop and Infinity War, to comment on the South Korea-Germany game.
“Son Heung-Min brought the final score to 2-0, ending the hopes of Germany team.”
“Who will win? Handsome oppa vs a scary German tank?”
See you again for next week’s World Cup round-up!
With a background in brand communication and journalism, Moa heads Convosphere’s content marketing and is the editor of the blog.
Before joining Convosphere on a permanent basis in 2017, Moa worked as a writer and brand consultant for agencies including The Future Laboratory, LS:N Global, Canvas8 and Stylus. Her focus was on food, packaging, retail and technology trend in the UK and Scandinavia.
Prior to this, she formed part of Cision’s Scandinavian research and analysis division, where she worked on PR projects for clients across different sectors, managing a large team of freelance reporters.
Originally from Sweden but based in London since 2002, Moa is an experienced translator and freelance editor, serving as the translation editor for both print and digital magazines. Through her copywriting and localisation expertise, Moa has helped Swedish brands prepare for international launch.