Our competitor and industry benchmarks will give you a better understanding of the social media ecosystem surrounding your brand by assessing your performance against others in your industry. Not only is this social business intelligence vital to understand your place in the online landscape, but in letting Convosphere undertake in-depth analysis of where your company stands in relation to your peers, we can suggest numerous ways to improve positioning and maximise your brand share of voice (SOV).
- Identify local/global level benchmarks against which to measure performance
- Understand what the industry leaders are doing in specific markets
- Help formulate future content and messaging based on previous performance in terms of drivers and barriers of engagement and reach
- Brand SOV to gauge your company’s visibility in the industry